I’m re-reading Simon Sinek’s "Start with Why” (for a quick overview read www.startwithwhy.com ) because I'm trying to ground myself as I move forward as a Director in Radio Amateurs of Canada.

As I see it, I better have what I believe sorted out to be an effective Director and that has taken me on a journey to define priorities and engage with other hams to ensure that those priorities are shared (more on the priorities in a later post)

Sinek’s “Golden Circle” is a naturally occurring pattern, grounded in the biology of human decision making, that explains why we are inspired by some people, leaders, messages and organizations over others.

(Take 18 minutes and watch http://www.youtube.com/watch?v=qp0HIF3SfI4 )

As a Director, I need to define my priorities and these need to be consistent with my constituency here in Southern Ontario if I am to represent them, but there's a bigger, national requirement - RAC needs to define and communicate it’s purpose.

It seems so simple, but until we do a better job of this, we cannot expect Canada’s Amateurs to support, let alone volunteer, with the organization and thereby make RAC the vibrant organization it needs to be.